While not directly related to my current idea How To Build Effective Print Ads does raise many points of interest in terms of keeping your viewer engaged with your piece and how to effectively design around attention spans and eye movement. Which is something that I’m probably not currently implementing on this blog, but I digress.

This piece instills upon its viewer the importance of capturing attention within the first three seconds of engagement, or else interest is lost and the viewer moves on. Another good point it raises is to centre images around the middle of the page, this could be useful in my own project as it would help to break up interview sections, potentially.

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