Art Version did a really interesting article on the impact of graphic design. Considering there is more of a cry out than ever for good graphic design and how more people than ever before are becomming involved in the industry I thought it was worth mentioning.
It highlights the need for a company’ visual designs in branding and marketing to be congruent and applicable to thier message. Not doing this can seriously confuse its customers and hurt the companies brand.
Design directly impacts a clients success, failing to achieve a succinct design can lead to a disastorous result. This of course is something that is generally known but it is always worth highlighting. Especially for myself as I attempt to create something that is well designed and functional this year.