So the new Star Wars trailer dropped last night and I felt it was nescessary to highlight the font that we have all come to recognise with the franchise.
ITC Serif Gothic was a well used font in 70’s and 80’s sci-fi filims, such as the orginal Star Trek film. Developed by Herb Lubalin and Tony Di Spigna in 1972 it is something that now envokes a sense of nostalgia within us. Which speaks to the point that typography itself is an art form and envoke feelings and resurface forgotten memories. Either way the latest trailer was amazing and I am so hyped for December.